Media Peers Witness New Horizons | Three Decades of Crafting “Treasures of Time”
Media Visit: Exploring the Art of Precision Watchmaking
At 9:00 AM on April 2, a media delegation composed of over a dozen provincial and national-level outlets, including Xinhua News Agency, China News Service, Economic Daily, Xinhua Net, and CRI Online, visited NV Vision Watch Industry Co., Ltd. Accompanied by Chairman Yang and other executives, the journalists delved into the watch processing and assembly workshops, observing the entire production process from component manufacturing to finished product assembly. Each timepiece displayed in the exhibition hall shimmered with exquisite craftsmanship, earning continuous praise from the media guests.
Touring the Production Floor: Experiencing the Charm of Precision Manufacturing
Guided by Chairman Yang and senior leaders, the journalists first entered the precision machining workshop, where Chairman Yang detailed the company’s ultra-high-precision manufacturing capabilities. Upon learning that the machining accuracy reaches the micron level—equivalent to 1/60th the diameter of a human hair—the reporters were amazed by NV Vision Watch Industry’s pursuit of perfection.
Dust-Free Assembly: The “Grand Craftsmanship” Behind a Tiny Timepiece
Stepping into the immaculate watch assembly workshop, Chairman Yang explained the intricate processes required to transform individual components into a finished watch. Each step demands focus, patience, and years of experience, embodying the spirit of “artisan manufacturing” and earning unanimous admiration from the media team.
Retracing 30 Years: A Journey Forged Through Challenges
After the factory tour, the delegation gathered at the company’s central boulevard, where vintage photographs on the walls chronicled NV Vision’s evolution from a fledgling startup to an industry leader. Three decades of trials and triumphs are etched into the memories of NV Vision’s team, woven into moving chapters of the company’s story.
“ZIBOURE” Watches: A Fusion of Qi Culture and Modern Horology
At the display counter, Chairman Yang introduced the company’s proprietary brand, “ZIBOURE”—meaning “Treasure of Zibo.” The brand seamlessly blends the openness of Qi culture with the depth of Lu traditions, infused with the innovative spirit of Zibo’s industrial heritage. Through its compact dials, “ZIBOURE” aims to preserve millennia of Qilu civilization and share the story of Chinese craftsmanship.
The spotlight was on the new “Two-Way Wear” watch, featuring a dual-configuration smart movement + solar-powered movement, allowing wearers to effortlessly switch between styles. This innovative design reflects the brand’s dual commitment to creativity and practicality.
Media Acclaim: Global Vision of an Industry Leader
The visit concluded with high praise from the media, who commended NV Vision’s internationalized management and commitment to excellence.
As a leading force in China’s watch industry, under Chairman Yang’s leadership, NV Vision Watch is writing a new chapter for China’s watchmaking industry—with innovation as its pen and craftsmanship as its ink.
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